Celsius Peach Mango Green Tea Flavor Chosen by Convenience Store Owners for Customer Satisfaction, Innovation and Marketing and Distribution Support

Boca Raton, FL— September 29th, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced today that its Peach Mango Green Tea has been named a Best New Functional-Nutritional Beverage as selected by convenience store owners and operators in the 2010 Convenience Store Petroleum (CSP) Information Group’s Best New Products competition. Celsius’ Peach Mango Green Tea is the fourth Celsius beverage to earn the coveted “Retailers Choice” award; most recently its Green Tea Raspberry Acai took top honors in the 2009 contest. Celsius’ history of innovation has been recognized by CSP as it has won the prestigious CSP award recognition in 2009, 2007, and 2006. The company will be presented the award in a ceremony at the annual
National Association of Convenience Stores Exposition that begins October 5th in Atlanta, Ga.

“We are thrilled to earn this recognition from our retailers, this year with a new flavor and packaging designed for the convenience industry,” said Kelly Michols, Vice President of sales at Celsius. “It’s very gratifying to know that not only are consumers enjoying the product, but our retailers appreciate the support we provide in terms of packaging, promotion and distribution.”

Retailers chose the pre-exercise, calorie-burning, metabolism-boosting drink based on product innovation that is backed by six clinical studies, how well it satisfies customer demand, and the effectiveness of the company’s marketing and distribution strategies. Celsius introduced 10.5 oz cans, including the award-winning Peach Mango Green Tea flavor, specifically for the convenience-store market allowing retailers the opportunity to order Celsius in convenient 12-count cases for more effective cold door placement.

Sponsored by CSP Magazine, the number one business publication for convenience retailing, the CSP Best New Products awards are voted on by convenient-store retailers from around the country.

About Celsius
Celsius®, Your Ultimate Fitness Partner™, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, provides lasting energy, reduces body fat, and increases metabolism when combined with exercise. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Celsius is available nationally at more than 35,000 retailer locations and online at celsius.com. Celsius is available at leading retailers such as CVS, Walgreens, Vitamin Shoppe, regional grocers, and at select SuperCenters and Club stores.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at http://dev.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with
the SEC.

Media Contact Information:
Shep Doniger /BDCG (561) 637-5750 or sdoniger@bdcginc.com

Company Contact Information:
Janice Haley / (866) 4-CELSIUS or jhaley@celsius.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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