Demand for Celsius, the World’s Leading Fat Burning Beverage, Heats Up as Brand Continues to Support Industry Emphasis on Clean Ingredients

Boca Raton, FL (July 28, 2015) – Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first and only negative calorie and fat burning drink backed by clinical science, is proud to announce that Celsius’ full line of great-tasting, ready-to-drink beverages are officially identified as gluten-free. The certification was completed by Merieux NutriSciences, an industry leader in the safety and quality analysis of consumer goods.

“Consumers have always enjoyed the gluten free ready-to-drink Celsius products,” said Gerry David, Celsius President and CEO. “We pursued this certification to provide third party verification on behalf of our consumers that have expressed concern about gluten. With this recognition, retailers and trade partners can feel confident they have a unique, great tasting product that meets the needs of health conscious customers.”

Celsius is powered by the scientifically tested MetaPlus® formula that is a combination of proprietary blend of ingredients, including Green Tea, EGCG, Ginger, Calcium, Biotin, Taurine, Chromium, Caffeine, Guarana, and Vitamins B & C. The vitamin enriched products are clinically proven to boost metabolism, reduce body fat and accelerate transformations on any health promoting program.

“The new level of focus on clean ingredients has dramatically accelerated the growth of the brand,” David continued. “With Celsius’ clean ingredients and new certification, the brand continues to lead the fat burning beverage market and provides clean energy and burns 100 or more calories per serving.”

Consumers can also experience additional health benefits from these great tasting, fat burning, ready-to-drink beverages including up to 93% greater fat loss and improved cardio fitness and endurance. Celsius is available in a variety of flavors and contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004. Celsius is the world’s first and only negative calorie and fat burning drink. Backed by multiple clinical studies, drinking Celsius before activity has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide clean energy and accelerate results of any weight-loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no gluten, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. The first clinical study was conducted in 2005. Five additional studies from the University of Oklahoma, were conducted over the next five years. All six studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer. For more information, please visit

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.


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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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