U.S. Revenue Increases 67% as Distribution Expansion Continues to New Markets

Boca Raton, FL (August 11, 2016) – (OTCQX: CELH) Celsius Holdings Inc., the creator and marketer of Celsius®, the world’s first negative calorie drink backed by clinical science, today reported financial results for the three and six month periods ended June 30, 2016.

Second Quarter 2016 Highlights:

    • Revenue of $6.2 million, up 33% compared to $4.7 million in the year ago quarter
      • Domestic revenue increased 67% to $4.0 million, up from $2.4 million in the year ago quarter
      • Celsius placed on shelves at approximately 50% of 7-Eleven’s nationwide
      • The Celsius product line has gained 81% placement in Sunoco nationwide
      • International revenue decreased 3% to $2.2 million, down from $2.3 million in the year ago quarter
      • Sweden Business stabilized during Q2
      • Celsius successfully launched product sales in Finland in May
    • Gross profit margin increased to 44.8% compared to 43.6% in the year ago quarter
    • Net loss of $(1.5) million compared to $(595,000) in the year ago quarter
    • Non-GAAP Adjusted EBITDA* Loss of ($596,000) compared to $433,000 in the year ago quarter

    President and CEO Gerry David named Gold Winner in CEO World Awards®

Subsequent to Quarter End:

    • Partnered with YHS Singapore (Yeo’s) for major international expansion beginning with Singapore in the third quarter 

    “Robust sales growth in the second quarter, particularly in the U.S., was the direct result of our ongoing efforts to expand our distribution channels and the investments we are making in senior field sales management and marketing programs to elevate brand awareness,” said Gerry David, Chief Executive Officer. “We are gaining significant traction in increasing product availability to meet increasing consumer demand stemming from our media, celebrity marketing campaigns and non-compensated celebrity endorsements. Identifying and selecting the right partners and distributors has been key to our recent performance and lays a solid foundation for future growth both domestically and abroad. Our expansion plans include Singapore, followed by Malaysia and Indonesia later this year, through a new partnership with YHS Singapore (Yeo’s), a globally-renowned, multi-national corporation and drink manufacturer headquartered in Singapore. Through Yeo’s we will be introducing Celsius products to an entirely new base of consumers. Celsius launched in Finland during the month of May with the introduction into several retail chains.  We continue to make investments in regulatory initiatives in several countries.”

Three Months Ended June 30, 2016 Compared to Three Months Ended June 30, 2015

Revenue

For the three months ended June 30, 2016, revenue was approximately $6.17 million, an increase of $1.51 million or 33% from $4.66 million for the same period in the prior year. This revenue increase of 33% was attributable in large part to 67% growth in domestic revenues associated with a blended growth rate of 81% in retail accounts arising mainly from expansion of convenience store distribution initiatives, 37% growth in health and fitness accounts and 44% growth in internet retailer accounts from the same period in 2015. This increase was offset by a 3% decrease in international revenue from our Swedish distribution partner.  

Gross profit

For the three months ended June 30, 2016, gross profit increased by approximately $736,000 or 36% to $2.76 million from $2.03 million for the same period in 2015. Gross profit margins improved 1.2% to 44.8% for the three months ended June 30, 2016, from the same period in 2015.

Sales and marketing expenses

Sales and marketing expenses for the three months ended June 30, 2016 were approximately $3.19 million, an increase of $2.05 million or 179% from $1.14 million in the same period in 2015. The increase is due primarily to increases in investments in marketing programs of $1.36 million and increases in human resource investments of $684,000.

General and administrative expenses

General and administrative expenses for the three months ended June 30, 2016 were approximately $980,000, a decrease of $349,000, or 26%, from $1.33 million for the three months ended June 30, 2015. The decrease was primarily due to savings in option expense of $629,000 and savings in depreciation and amortization of $5,000, offset by increases in professional fees of $202,000, travel of $41,000, office related costs of $25,000, research and development costs of $9,000 and investments in human resources of $8,000.

Other expense

Total other expense decreased to approximately $57,000 for three months ended June 30, 2016 from $75,000 for the same period in 2015, as a result of $18,000 in savings in interest expense.

Six months ended June 30, 2016 compared to six months ended June 30, 2015

Revenue

For the six months ended June 30, 2016, revenue was approximately $9.85 million, an increase of $545,000 or 6% from $9.30 million for same period in the prior year. The revenue increase of 6% was attributable in large part to 71% growth in domestic revenues associated from blended growth rates of 90% in retail accounts arising mainly from expansion of convenience store distribution initiatives, 33% in health and fitness accounts and 44% growth in internet retailer accounts from the same period in 2015. This growth was offset by a 40% decrease in international revenue from our Swedish distribution partner, who was adversely affected by a rebalancing of inventory during the first quarter of 2016.

Gross profit

For the six months ended June 30, 2016, gross profit increased by approximately $417,000 or 10.8% to $4.28 million from $3.87 million for the same period in 2015. Gross Profit margins improved 1.9% to 43.5% for the six months ended June 30, 2016 from the same period in 2015.

Sales and marketing expenses

Sales and marketing expenses for the six months ended June 30, 2016 were approximately $4.97 million, an increase of $2.93 million or 143% from $2.04 million in the same period in 2015. The increase is due primarily to increases in investments in marketing programs of $1.84 million and increases in human resource investments of $1.09 million.

General and administrative expenses

General and administrative expenses for the six months ended June 30, 2016 were approximately $1.86 million, a decrease of $36,000, or 2%, from $1.89 million for the six months ended June 30, 2015. The decrease was primarily due to savings in option expense of $547,000 and depreciation and amortization of $11,000, offset by increases in professional fees of $265,000, increases in travel of $96,000, investments in human resources of $76,000, office related costs of $60,000 and research and development costs of $21,000.

Other expense

Total other expense decreased to approximately $114,000 for six months ended June 30, 2016 from $207,000 for the same period in 2015, as a result of $93,000 in savings in interest expense.

Liquidity and Capital Resources

As of June 30, 2016, we had cash of approximately $7.3 million and working capital of $11.4 million. Cash used in operations during the six months ended June 30, 2016 totaled $2.8 million. We incurred a net loss available to common stockholders of $2.8 million during six months ended June 30, 2016, and our accumulated deficit increased to $52.8 million as of June 30, 2016.

Conference Call

Management will host a conference call today, Thursday, August 11, 2016 at 4:30 pm ET to discuss the results with the investment community.

To participate in the conference call, please call one of the following telephone numbers at least 10 minutes before the start of the call:

US:  877-709-8150

International:  201-689-8354

An audio replay of the call will be available on the Company’s website at http://celsius.com/press-releases/.

Disclosures can be found on the Company’s online disclosure portal at:  http://www.otcmarkets.com/stock/CELH/filings

 

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCQX:  CELH) is a global nutritional science based company, founded in April 2004.  Celsius Holdings, Inc. has a corporate mission to become the global leader with a portfolio of functional brands offering proprietary or patented brands offering significant health benefits steeped in nutritional science.

Celsius comes in seven delicious flavors, carbonated and non-carbonated, and in powder stick formulas that can be mixed with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is kosher and vegan certified, Gluten Free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validated the unique benefits Celsius provides to the consumer.

For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Celsius Holdings, Inc. and Subsidiaries 
Consolidated Balance Sheets

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Celsius Holdings, Inc. 
Reconciliation of Non-GAAP Financial Measure

8-11-4

*We report financial results in accordance with accounting principles generally accepted in the United States (“GAAP”), but believe that disclosure of adjusted EBITDA, a non-GAAP financial measure, may provide users with additional insights into operating performance.

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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