DELRAY BEACH, Fla., August 4 — Celsius Holdings, Inc. (OTC BB: CSUH.OB) today reported revenue of $1.2 million for the three months ended June 30, 2009 versus $1.0 million for the same period in the previous year, an increase of 16.6 percent. Mr. Stephen C. Haley chairman and CEO said: “Reorders continue to grow as Celsius is getting more traction in our key retailers. All of the progress made this quarter is not reflected in the financial results. The year over year revenue picture is especially clouded by the large international order we shipped in the same quarter last year.”
Mr. Haley continued: “We expect that much of the ground work laid in the first half of this year will now start to be reflected in the revenue in the second half. Retailer acceptance is growing and we soon will launch a substantial marketing push to build consumer awareness.”
“Operationally” Mr. Haley said “we used the second quarter to fine tune much of the creative elements of our marketing plan in areas with strong distribution. The objective was to test various concepts and types of media with real consumers and retailers. We have methodically enhanced our margins and packaging. All part of the foundation that we have been putting in place before moving into the growth phase of our young company’s evolution.”
The company's quarterly conference call is scheduled for 4:30 p.m. ET Thursday August 6. The call may be accessed through live webcast links on the company's internet home page http://dev.celsius.com. The webcast will be archived and available on the company's website for one month following the call.
About Celsius Holdings Inc.
Celsius Holdings Inc. (OTCBB:CSUH.OB) markets Celsius® the original great-tasting calorie burner backed by science through its wholly owned operating subsidiary Celsius Inc. Celsius Inc. is dedicated to providing a healthier daily refreshment through science and innovation. Information about Celsius Holdings Inc. is available on our website. More information about Celsius the original great-tasting calorie burner is available at http://dev.celsius.com.
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate” “believe” “could” “estimate” “expect” “intend” “may” “should” “will” “would” or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.
Kim Morgan (561) 750-9800 x233 or firstname.lastname@example.org
Jan Norelid (866) 4-CELSIUS or email@example.com
Source: Celsius Holdings Inc.
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