–Multi-Talented Actor, Author and Host will be the National Spokesperson for the Brand–

Delray Beach, FL – November 10, 2009 – Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesperson for Celsius, the company’s popular calorie-burning functional drink. Mario Lopez will be included in 2010 marketing initiatives and will help promote Celsius to the company’s growing list of national retailers. Additional details of the agreement were not released.

“I’m excited to have the chance to let America know more about Celsius. I’ve been drinking Celsius for a while because it gives me the energy I need to get through my busy day along with the ingredients that you want to have in your body,” said Mario Lopez. “No other drink gives me the sustained energy to handle everything without the crash.”

Celsius, the Original Calorie Burner, launched in June 2005 after completing a clinical study validating its calorie burning benefits. Five clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

“Having Mario promote Celsius nationally as our spokesperson was a natural choice when we found out what a fan he was of our brand,” said Steve Haley, founder of Celsius. “We are thrilled to have Mario Lopez on board to help spread the word about this innovative calorie-burning drink.”

Celsius is a healthy, everyday refreshment alternative and is available nationwide in seven flavors (Cola ,Ginger Ale Lemon-Lime, Orange, Wild Berry, Green Tea Peach Mango, Green Tea Raspberry Acai) each containing no sugar, no chemical preservatives, no high fructose corn syrup, no artificial flavors, no aspartame and very low sodium.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. More information about Celsius, the original, great tasting calorie burner, and the company is available at http://dev.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact for Celsius:
Amanda Bartz
Office: 310-854-8151
E-mail: abartz@rogersandcowan.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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