Celsius, Your Ultimate Fitness Partner, launches new natural non-carbonated flavor

Boca Raton, FL—November 9, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced a new, great tasting, non-carbonated, naturally sweetened flavor to its line of pre-exercise fitness drinks. The new flavor, Apple Orchard Blend, has a smooth crisp taste and meets the needs of many health conscious consumers. The new flavor is sweetened with a natural stevia based sweetener and will be distributed through the natural, health and specialty food channels.

Celsius®, Your Ultimate Fitness PartnerTM, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

“Celsius is known for its great taste and scientifically proven pre-exercise benefits,” said Irina Lorenzi, Vice President of Innovation and Marketing. “Consumers that choose Celsius are seeking healthier choices, and many of our customers have long anticipated a stevia sweetened version of Celsius. We are thrilled to be able to deliver Apple Orchard Blend, a great tasting flavor.”

The launch of the natural flavor of Celsius builds upon Celsius’ pioneering product innovation process in the growing pre-exercise market with Celsius’ scientifically proven MetaPlus formula and demonstrates its flexibility to taste great in many formats. Apple Orchard Blend will be available in white, sleek 12 oz cans in late November.

About Celsius
Celsius®, Your Ultimate Fitness PartnerTM, is a great tasting pre-exercise supplement drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, and no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius® </products> , Your Ultimate Fitness PartnerTM, which is backed by science </science> . Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. </investor> and Celsius®, Your Ultimate Fitness PartnerTM, is available at http://dev.celsius.com </>


Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Media Contact Information:

Shep Doniger /BDCG/ (561) 637-5750 or sdoniger@bdcginc.com

Company Contact Information:

Janice Haley /Celsius/ (866) 4-CELSIUS or jhaley@celsius.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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