Celsius, Your Ultimate Fitness Partner, Introduces New Non Carbonated Flavors

Boca Raton, FL—October 14, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced today the company added two new non-carbonated flavors to its line of pre-exercise fitness drinks. Strawberry Kiwi has already been authorized for Celsius’ largest Club account. Both flavors were sampled at the recent National Association of Convenience Stores Trade Show (NACS), one of the industry’s largest tradeshows, and were widely praised by the participants for their outstanding flavor.

Celsius®, Your Ultimate Fitness PartnerTM, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

“Celsius is known as a beverage that helps consumers get the most out of their exercise,” said Irina Lorenzi, Vice President of Innovation and Marketing. “Our consumers and retail customers have been requesting more non carbonated flavors and we expect that with the great taste of the Lemon Iced Tea and Strawberry Kiwi, they will rise to the top as best sellers. They are available in both 12 oz and 10.5 oz sleek cans.”

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius®, Your Ultimate Fitness PartnerTM, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness PartnerTM, is available at http://dev.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Media Contact Information:
Shep Doniger /BDCG/ (561) 637-5750 or sdoniger@bdcginc.com

Company Contact Information:
Janice Haley /Celsius/ (866) 4-CELSIUS or jhaley@celsius.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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