CELSIUS LAUNCHES THE ULTIMATE WORKOUT CHALLENGE SUMMER CAMPAIGN  TO INSPIRE AMERICANS TO GET IN SHAPE

Delray Beach, FL—May 17, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced today the company will be launching the “Ultimate Workout Challenge” summer campaign which is designed to inspire individuals everywhere to get more active. Launching in June on www.UltimateFitnessPartner.com, Celsius is tapping its national brand spokesperson, Mario Lopez, to help coach consumers along the way.

“Celsius is my Ultimate Fitness Partner and we’re working together to help people everywhere improve their diet and fitness,” said Mario Lopez. “I’ll be sharing my favorite workout tips as well as recipes from my latest book, Extra Lean, because we want America to know how important both a healthy diet and regular exercise are to overall good health.”

Throughout the summer, consumers will be able to upload short video clips of their favorite way to achieve their ultimate workout, whether it’s walking the dog everyday or a grueling triathlon. Participants will be able to see the tips and tricks people across the country have found to help keep them motivated and stay active. Select recipes from Mario Lopez’s nutrition book, “Extra Lean,” will be featured on www.UltimateFitnessPartner.com as well as workout tips from top professional athletes and exclusive news and event information.

“Celsius is deeply committed to helping people get in better shape and no other drink has been proven to positively increase the benefits of exercise like our unique calorie- and fat-burning drink,” said Irina Lorenzi, Vice President of Innovation and Marketing. “When combined with moderate exercise, Celsius has been proven to improve endurance, provide lasting energy and significantly increase fat loss while building lean muscle.”

About Celsius
Celsius® Your Ultimate Fitness Partner TM has been scientifically shown to burn calories and when combined with exercise burns fat builds lean muscle and provides lasting energy. Celsius contains no sugar no high fructose corn syrup no aspartame no artificial flavors colors or preservatives and is very low in sodium.
Celsius is powered by a proprietary blend of ingredients MetaPlus® which includes Green Tea with EGCG Ginger Caffeine Calcium Chromium B Vitamins and Vitamin C.

About Celsius Holdings Inc.
Celsius Holdings Inc. (NASDAQ:CELH) markets Celsius® Your Ultimate Fitness Partner TM which is backed by science. Celsius is dedicated to providing healthier everyday refreshment through science and innovation. Information about Celsius Holdings Inc. and Celsius Your Ultimate Fitness Partner TM is available at http://dev.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and accordingly are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Media Contact Information:
Amanda Bialek / (310) 854-8151 or abialek@allwaysmkt.com

Company Contact Information:
Janice Haley / (866) 4-CELSIUS or jhaley@celsius.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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