Celsius, the Original Calorie Burner, is now available in six New England states and in 264 Walgreens.

Delray Beach, FL—October 13, 2008—Celsius is now available in over 264 Walgreen
stores in six New England states (Massachusetts, Rhode Island, Connecticut, Vermont, New
Hampshire and Maine). Celsius, the original calorie burner, which has been shown to burn up to
100 calories or more per serving, tastes great and sustains energy.
Celsius can be found in Walgreens deliciously chilled in the cooler.
In-store promotions are also in effect at select New England Walgreens that reward
consumers for shopping at Walgreens and buying Celsius. These include a chance to win:
• Bruins “Miss” Conduct promotion which includes 4 Bruins tickets, a replica Bruins
jersey, gift bag, dinner at the arena, name recognition over the PA system, name in
lights on scoreboard, the chance to meet Bruins players – two winners each month
• NCAA College Sports tickets to see the New England area college teams.
• College Sixth Man Basketball or Hockey promotion which includes 4 tickets to
two customers each month to be “Sixth Man” at a New England University-based
hockey or basketball team. Prize also include 4 college shirts, gift bag, dinner at the
arena, opportunity to shoot a shot on the court or ice and name in lights on
scoreboard
Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn
syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius is available in
seven great-tasting flavors: Green Tea Peach Mango and Green Tea Raspberry Acai, Cola,
Orange, Wild Berry, Lemon-lime, and Ginger Ale.
Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with
EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically
shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained
calorie burn while keeping you energized.
Janice Haley, the Celsius spokesperson, is available to comment on Walgreens New
England stores acquiring Celsius. Janice has appeared on many national programs including
Extra, the Food Channel, and the Today Show.
For samples and interview requests, please contact Kim Morgan at (561)750-9800 or
kmorgan@transmediagroup.com.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie
burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc.
Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and
innovation. Information about Celsius Holdings, Inc. is available at our website. More
information about Celsius, the original, great tasting calorie burner, is available at
http://dev.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the
Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are subject to risks and uncertainties. The
actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are
discussed in the reports we filed with the SEC.

 

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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