Proven Leader Joins Celsius from National Beverage Corp.
Boca Raton, FL (March 1, 2016) – Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of Celsius®, a high performance energy brand, announced today that Vanessa Walker, an executive leader with a proven track record of establishing and revitalizing brands and particular expertise in the beverage industry, has accepted the position of Executive Vice President of Sales and Marketing, reporting directly to Gerry David, President and Chief Executive Officer of Celsius.
The Celsius brand, named for its correlating ability to raise one’s body temperature, is powered by proprietary MetaPlus Blend® enacting thermogenesis to increase metabolism allowing benefits including burning fat and calories, creating lean muscle, boosting endurance and drive. This vitamin enriched blend, creates a healthy energy offering which the company is classifying as “high performance energy”, to describe both the brand, and a newly emerging category segment which CELH (OTCQX) is pioneering.
Celsius, the world’s only negative calorie drink, backed by clinical science, is the first brand offered by Celsius Holdings, Inc., which has a corporate mission to become the global leader with a portfolio of high performance brands offering proprietary or patented brands offering significant health benefits steeped in nutritional science.
Vanessa Walker brings more than 22 years of beverage and retail experience to her position as Executive Vice President of Sales and Marketing for Celsius Holdings, Inc. With expertise in both corporate and entrepreneurial environments, Walker has a proven track record of building a strong business infrastructure, while positioning brands to attract consumers and win at retail.
Before joining the Celsius team in early 2016, Walker served as Executive Vice President, Sales and Marketing of LaCroix Sparkling Water for National Beverage Corp., specifically creating and executing tactical business plans to revitalize the LaCroix brand. Under Walker’s leadership, LaCroix grew from a small regional brand into a major national brand, ranked number one in dollar share with 26% of the sparkling water segment (according to the Beverage Digest Fact Book, 2015), and sales of over $175m in reporting channels (according to SPINS). As a result, Vanessa was promoted from her original role as Senior Director of Strategic Brand Developmentof National Beverage Corp., to EVP, Sales and MarketingLaCroix Sparkling Water, an entirely new division formed to support the rapid LaCroix brand growth, which Walker led for eight years.
Prior to her time at National Beverage Corp., Walker served as Director of Marketing for Big Red, working primarily to re-launch the Red JAK energy drink. Previously, Walker held the position of Vice President, National Accounts for IN ZONE Brands, makers of the then BellyWashers and TummyTicker brands (today: Good2Grow), where she successfully positioned the lines at national retailers, growing sales from $850,000 in 1999 to $90 million by 2003.
Now as Executive Vice President of Sales and Marketing for Celsius, Walker will lead the development and execution of the brand’s corporate strategy, coordinating the efforts of both the Vice President of Sales and the Vice President of Marketing. Walker will report directly to Gerry David, President and Chief Executive Officer of global Celsius Holdings, Inc., (OTCQX: CELH)
Walker earned her undergraduate degree from The Florida State University and received her EMBA in International Business from Mercer University. She is an active member of her local community, sitting on the board of South Florida’s Jack & Jill Children’s Center and acting as Member of the Broward County Chapter of the Pi Beta Phi Alum club, a fraternal organization in which she served as President during her time at FSU. Walker also held the position of Secretary for the former FL Panther Foundation Board (NHL), and currently serves as a member of the leadership committee for the Leukemia & Lymphoma Society’s South FL & Puerto Rico Chapter.
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTCQX: CELH) is a global nutritional science based company, founded in April 2004. Celsius® provides negative calorie healthy energy in the form of ready to drink and powder formulas powered by MetaPlus™, a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Gaurana, and B and C vitamins. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn more body fat, burn 100 calories and more per serving and provide healthy energy.
Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder stick formulas that can be mixed with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is vegan certified, Gluten Free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.
For more information, please visit www.celsius.com.
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.