Boca Raton, FL (January 26, 2015) – Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, is proud to announce their partnership with TriStar Motorsports for the 2015 NASCAR XFINITY Series season for the second year in a row. Celsius will be the Official Energy Drink Brand of TriStar Motorsports and an associate sponsor on the No. 8 TriStar Motorsports Toyota Camry this season, which will be driven by Celsius brand ambassador and NASCAR driver Blake Koch in all 33 races.

“We are happy to have Celsius Energy Drinks on board the No. 8 Toyota Camry during the 2015 NASCAR season,” said Mark Smith, Owner of TriStar Motorsports. “Our team looks forward to having Celsius on hand each weekend, as we continue to help build the brand.”

“The Celsius relationship is perfect for me because they promote fitness and being healthy and that is a big part of my life,” said NASCAR Driver Blake Koch. “I am really looking forward to growing with them in 2015 and throughout the upcoming years.”

Celsius is powered by the scientifically tested calorie-burning MetaPlus® formula that is clinically shown to help consumers burn an additional 100 calories per serving, boost metabolism and experience 93% greater fat loss and healthy energy. Celsius’ scientific studies have also proven to accelerate transformation results along with any weight loss plan.

“Our partnership with TriStar Motorsports for the 2015 NASCAR XFINITY Series will continue to build our one-of-a-kind negative calorie beverage brand with the devoted base of NASCAR fans,” said Gerry David, CEO of Celsius Holdings. “We are proud to be associated with TriStar Motorsports and Blake Koch, and are looking forward to encouraging those fans to embrace Celsius as part of their transformation.”

Celsius is the world’s first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance, provide clean energy and accelerate transformations on any weight loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Five additional studies, including from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit

About TriStar Motorsports NC, LLC

TriStar Motorsports NC, LLC currently fields Toyota Camry’s in the NASCAR XFINITY Series for Mike Bliss, Cale Conley, Blake Koch and David Starr. Located in Mooresville, North Carolina, TriStar Motorsports has competed in the NASCAR Nationwide Series since 2010; fielding cars for some of NASCAR’s top drivers. To find out more information about TriStar Motorsports please visit, like us on Facebook and follow us on Twitter.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.


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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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