Celsius®, Your Ultimate Fitness PartnerTM, Increases Focus on Fitness

Boca Raton, FL—October 13, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced today the company has signed Europa Sports to deliver Celsius to health and fitness facilities throughout the country. Europa Sports has an experienced team of sales representatives that deliver a portfolio of health and wellness brands to most gyms, health, and wellness accounts across the US. Europa Sports maintains its excellent service level through seven distribution centers throughout the US that provide direct delivery to accounts as well as an efficient telemarketing and fulfillment operation. In addition to training Europa personnel and launching promotions, Celsius Ambassador event teams work side by side with Europa personnel at fitness events, such as the recent Olympia Expo.

“Europa Sports is the country’s leading supplier of sports supplements and is a strategic partner for Celsius in a market that contains some of our most loyal consumers,” said Kelly Michols, Senior Vice President of Sales. “The health and fitness retail channel can be difficult to service as it consists of many independently owned or franchise accounts. By utilizing telemarketing and direct distribution, Europa has an effective sales and distribution strategy to service this market. Their service level is second to none.”

“By teaming up with Celsius, we’re reinforcing the message to our customers that we partner with quality brands and strive to offer the widest selection of products,” said Eric Hillman, CEO of Europa Sports. “We’re very selective with the brands we carry, and we firmly believe the Celsius line will be a great fit with the majority of our customer base.”

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius , Your Ultimate Fitness PartnerTM, which is backed by  science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation.
Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness PartnerTM, is available at http://dev.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and accordingly are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
Shep Doniger /BDCG/ (561) 637-5750 or
Media Contact Information:
sdoniger@bdcginc.com
Janice Haley / (866) 4-CELSIUS or
Company Contact Information:
jhaley@celsius.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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