12-week weight-loss contest for workplace employees and their CEOs awards prizes of $10,000 and a trip to Las Vegas.

Delray Beach, FL— November 3, 2008— Celsius Holdings, Inc. (OTCBB:CSUH) announced today that this year’s Celsius Florida CEO Fitness Challenge promotes fitness, health, and quality of life for CEOs and their employees. Florida cities participating in this challenge include Jacksonville,Naples, Ft. Myers, Orlando, Tampa, West Palm Beach, Ft. Lauderdale and Miami. The Florida CEOFitness Challenge is intended to motivate business leaders to implement wellness programs,motivate employees to improve health, to build strong teams, and to encourage healthy weightmanagement. Proceeds of the Challenge will benefit the American Diabetes Association.

On average, of the tens of thousands of office workers in Florida:
    • 60% sit all day
    • 50% are stressed out at moderate levels
    • 35% are overweight by 20% or more
    • 27% suffer from cardiovascular disease
    • 25% have high cholesterol

Teams will be comprised of 5 members including 1 team captain. Celsius CEO Fitness ChallengeCertified Trainers will meet with weekly with team captains to learn about better nutrition,exercises, motivation, leadership, and to discuss the best practices for each team. There will be weekly one-on-one fitness coaching with the Trainers who will also be available for company meetings. The team with the greatest averaged improvement will receive $10,000 and a trip to Las Vegas.
Weigh-ins will be managed by Celsius and staffed by Florida Heart Institute Nurses and CEOChallenge Trainers. Weigh-ins will take place at local fitness centers and are scheduled for:
    • January 5-9, 2009 – First Weigh In
    • March 30-April 3, 2009 – Weigh Out

Registration begins in November, 2008 and teams can register at www.ceofitnesschallenge.com
Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Additional benefits shown when combined with exercise include increased loss of fat mass, increased gain of muscle mass and improvedendurance.
According to Irina Lorenzi, VP of Innovations at Celsius, “We are so excited to sponsor the FloridaCEO Fitness Challenge. Since we are based in Florida, we want to work with the CEOs and their teams in our home state to help them improve their quality of life.” She adds, “Celsius provides delicious refreshment which is the perfect accompaniment to help participants in the CEOFitness Challenge achieve their results.”

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius®, the original, great-tasting calorie burner backed by science through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing a healthier, daily refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, the original, great-tasting calorie burner, is available at http://dev.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
Contact Info: Kim Morgan (561) 750-9800 x233 or kmorgan@transmediagroup.com Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com
Source: Celsius Holdings, Inc.

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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