Celsius, Your Ultimate Fitness Partner, Announces the Grand Prize Winner of the Ultimate Workout Challenge!

Boca Raton, FL—November 8, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced that Lu Atchley from Tennessee is the lucky winner of the Celsius Ultimate Workout Challenge Grand Prize. Lu has won a trip for two to Los Angeles to meet Mario Lopez back stage on the set of ―Extra.‖ Mario Lopez issued a personal congratulations and invitation to Lu which can be seen at the sweepstakes website ultimatefitnesspartner.com.

“This is an exciting first time ever that I have won something! I am so excited!! I am ready to go and can’t wait to meet Mario!” stated Lu. “I tried Celsius at the Idea Fitness event in Los Angeles this year and loved it. I teach exercise and spin classes and love to share Celsius with people in my classes. Since discovering Celsius, I have been telling friends and gym class students that they can find Celsius in the nutrition section of the store – near the protein drinks and meal replacement drinks.”
The Ultimate Workout Challenge Sweepstakes was created to inspire people to help them reach their fitness goals. ―Enjoying Celsius before exercise is a great way to either get fit or stay fit,” said Irina Lorenzi, VP of Marketing and Innovation. "Thousands of people participated in the challenge and shared their success stories with others."

In addition to Lu’s grand prize, Celsius awarded three Total Gym Packages, six trainers or gym managers won Celsius for a year, and hundreds won a variety of prizes from Celsius beverage, On-the-Go Stick Packets, cooler bags, and signed copies of Mario Lopez’s nutrition book "extra lean."

About Celsius
Celsius®, Your Ultimate Fitness PartnerTM, is a great tasting pre-exercise supplement drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, and no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ:CELH) markets Celsius®, Your Ultimate Fitness PartnerTM, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness PartnerTM, is available at http://dev.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Media Contact Information:
Shep Doniger /BDCG/ (561) 637-5750 or sdoniger@bdcginc.com

Company Contact Information:
Janice Haley /Celsius/ (866) 4-CELSIUS or jhaley@celsius.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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