The Original Calorie-Burning Beverage Launches in Largest Convenience Retailer in Mid-August

Delray Beach FL—July 16 2009Celsius Holdings Inc. (OTCBB:CSUH.OB) announced today that Celsius® the original calorie-burning beverage will soon be available in mid-August at participating 7-Eleven stores. 7-Eleven the world’s leader in convenience retailing operates and franchises more than 5750 stores in the U.S.

Through this relationship Celsius is gaining access to a national retailer and participating 7-Eleven stores can add a product that fits the consumer trend towards healthier functional beverages.  7-Eleven expects to carry three Celsius flavors in 12-ounce cans – Sparkling Orange Green Tea Raspberry Acai and Green Tea Peach Mango at participating stores and will display the product in the functional and energy drink section of its refrigerated vaults.

Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness.  When combined with exercise additional benefits of the product include increased loss of fat mass increased gain of muscle mass and improved endurance according to the study published in the Journal of The International Society of Sports Nutrition.

Janice Haley co-founder of Celsius says “7-Eleven represents a significant milestone for Celsius in that it adds distribution with a leader in the convenience channel increasing the consumers’ access beyond existing channels of grocery drug nutritional stores and gyms. Adding 7-Eleven is advantageous as we broaden our focus and presence on a national level. Celsius should appear with an affordable retail price for functional beverages with a suggested retail price of $1.99.”

Naturally refreshing Celsius contains no sugar no preservatives no high fructose corn syrup no aspartame no artificial flavors and contains very low sodium. Celsius drinks are powered by a proprietary blend of ingredients MetaPlus™ which includes green tea with EGCG ginger caffeine calcium chromium and B vitamins and vitamin C.  Scientifically shown to raise metabolism over a three-hour period the consumption of Celsius results in a sustained calorie burn while supplying a boost of energy.

Dallas-based 7-Eleven Inc. operates and franchises some 5750 7-Eleven stores in the U.S.  Globally it operates franchises or licenses more than 36400 stores in 15 countries. During 2008
7-Eleven stores worldwide generated total sales of more than $53.7 billion.

 

About Celsius Holdings Inc.

Celsius Holdings Inc. (OTCBB:CSUH.OB) markets Celsius® the original great tasting calorie burner that is backed by science through its wholly-owned operating subsidiary Celsius Inc. Celsius Inc. is dedicated to providing healthier everyday refreshment through science and innovation.  Information about Celsius Holdings the original Inc. is available at our website. More information about Celsius great tasting calorie burner is available at http://dev.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and accordingly are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact Info:

Kim Morgan (561) 750-9800 x233 or kmorgan@transmediagroup.com

Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com

 

Source: Celsius Holdings Inc.

" and contains very low sodium. Celsius drinks are powered by a proprietary blend of ingredients

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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