The Original Calorie Burning beverage to become available this October at more than 250 Duane Reade locations

Delray Beach FL—September 2 2009Celsius Holdings (OTCBB:CSUH.OB) announced today that Celsius® the original calorie burning beverage will be available this October at more than 250 Duane Reade stores throughout metropolitan New York New Jersey and Connecticut.

Celsius® the Original Calorie Burner is a healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise such as cardio fitness endurance and body composition.

Duane Reade will carry four popular Celsius flavors – delicious sparkling Orange and Cola and refreshing non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in four-packs and found in the Diet and Nutrition aisle.

Kelly Michols VP of Strategic Sales of Celsius says “We are excited and proud to be carried by Duane Reade one of the country’s prominent drugstore chains. As we expand our brand nationally it is wonderful to be a part of the well-known and popular Duane Reade chain.”

Naturally refreshing Celsius contains no sugar no preservatives no high fructose corn syrup no aspartame no artificial flavors and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients MetaPlus™ that includes Green Tea with EGCG Ginger Caffeine Calcium Chromium B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings Inc.

Celsius Holdings Inc. (OTCBB:CSUH.OB) markets Celsius® the original great tasting calorie burner that is backed by science through its wholly-owned operating subsidiary Celsius Inc. Celsius Inc. is dedicated to providing healthier everyday refreshment through science and innovation.  Information about Celsius Holdings Inc. is available at our website. More information about Celsius the original great tasting calorie burner is available at /store.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and accordingly are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact Info:

Kim Morgan (561) 750-9800 x233 or

Jan Norelid (866) 4-CELSIUS or


Source: Celsius Holdings Inc.


" B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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