This Contest (“Contest”) is sponsored by All Def Digital, Inc. (“ADD”) and is open only to legal residents of the United States (except Rhode Island and excluding US Territories such as Puerto Rico) (“Eligibility Area”) and shall be construed according to, and governed exclusively by, U.S. law. You may not participate in the Contest unless you meet the eligibility requirements set forth below and are a legal resident physically located in the United States at the time of entry.

CONTEST DESCRIPTION

The Contest begins on or about October 20, 2015 and ends on November 30, 2015 (the “Contest Period”). You acknowledge that dates for such Contest Period are subject to change in ADD’s sole discretion. At the end of the Contest Period, one hundred fifty three (153) entrants will be notified as the Prize (as defined below) winners (“Winner(s)”). By participating in the Contest, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules as follows:

ELIGIBILITY

NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER TO ENTER THE CONTEST. VOID OUTSIDE OF THE ELIGIBILITY AREA AND WHERE PROHIBITED OR RESTRICTED BY LAW.

Only legal residents of the Eligibility Area who are eighteen (18) years of age and older are eligible to enter.

HOW TO ENTER/ENTRIES

To enter the Contest during the Contest Period, you must:

(a) Submit a link to a user generated video created by you, six (6) to ninety (90) seconds in length, showing viewers how you feel after drinking Celsius (“Video”) to a branded WooBox Video submission page;

(b) Upload the Video to your Instagram, Facebook, Vine and/or YouTube public accounts with the hashtag #TurnUpWithCelsius during the Contest Period; and

(c) Follow @CelsiusOfficial on your Instagram, Facebook, Vine and/or YouTube accounts.

One (1) entry per participant. Multiple participants are not permitted to share the same email address. In case of dispute, an entry will be declared made by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet Access Provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Automated entries are prohibited, and any use of such automated devices will cause disqualification.

The Video must be your sole creative work and must not incorporate ideas or work of any other person or material that would require the consent of a third party in any jurisdiction or under any applicable law, other than ADD or Celsius product images. Without limitation, the design must not infringe or violate any trademark, copyright, publicity right, privacy or any other right of any other person or entity, under any applicable law.

Proof of entry, regardless of method of entry, is not considered proof of delivery to or receipt by ADD of an entry for this Contest. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to ADD’s satisfaction, the affected entry will be deemed ineligible. All entries must comply with Instagram, Facebook, Vine and YouTube rules and regulations in order to be valid.

WINNER ENTRY, SELECTION AND NOTIFICATION

At the end of the Contest Period, the Winners will be selected by judges based on creativity and originality of submission. The decision of the judges is final and nonappealable. All decisions of the judges are final in all matters relating to this Contest. The potential Winners will be notified by telephone and/or e-mail, using contact information provided or collected with Contest entry on or around November 30, 2015 at 6:00 p.m. PT. ADD shall have no liability for any Winner notification that is lost, intercepted or not received by a potential Winner for any reason. If, despite reasonable efforts, a potential Winner does not respond within twelve (12) hours of the first notification attempt, or if the Prize or prize notification is returned as unclaimed or undeliverable to such potential Winner, such potential Winner will forfeit his or her Prize and an alternate Winner may be selected. If any potential Winner is found to be ineligible, or if he or she has not complied with these Official Rules, or declines the Prize for any reason prior to award, such potential Winner will be disqualified and an alternate Winner may be selected.

DESCRIPTION OF PRIZE / ODDS

PRIZE:

Three (3) Winners plus one guest each will receive:
• Tickets to attend a three day, two night Celsius event on the Celsius Yacht. Ticket includes round trip air fare from the U.S. to event location. First place Winner will receive accommodations for the length of the event in the Master Suite on the Celsius Yacht. Second place Winner will receive accommodations for the length of the event in the VIP Suite on the Celsius Yacht. Third place Winner will receive accommodations the length of the event in the Luxury Suite on the Celsius Yacht.

Thirty (30) Winners will receive:
• One (1) case of Celsius beverages.

Thirty (30) Winners will receive:
• One (1) Celsius branded dry fit t-shirt.

Forty (40) Winners will receive:
• One (1) Celsius branded water bottle.

Fifty (50) Winners will receive:
• One (1) Celsius branded gym bag.
Winners will be responsible for any taxes owed in connection with use of the Prize. Prize includes travel and accommodation. Winner is responsible for all expenses incurred in connection with the acceptance and use of the Prize. Winner may not redeem Prize for cash equivalent.

The odds of winning the Prize depends on the number of eligible entries received and creativity of such entries.

GENERAL PRIZE CONDITIONS

Prizes will be awarded only if the potential Winner fully complies with these Official Rules. Prizes are nonassignable and nontransferable. All details and other restrictions of prizes not specified in these Official Rules will be determined by ADD in their sole discretion. No cash alternative or substitution will be allowed, except ADD reserves the right in their sole discretion to substitute prize(s) of comparable value if the Prize is unavailable, in whole or in part, for any reason. EACH WINNER SHALL BE SOLELY RESPONSIBLE FOR ALL FEDERAL, STATE AND/OR LOCAL TAXES, AND THE REPORTING CONSEQUENCES THEREOF, AND FOR ANY OTHER FEES OR COSTS (INCLUDING SPECIAL MEALS AND INSURANCE) ASSOCIATED WITH THE APPLICABLE PRIZE. Potential Winners will be required to execute an Affidavit of Eligibility, a Liability Release, and (where legal) a Publicity Release (collectively, “Prize Claim Documents”). WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND ADD AND COMPANY HEREBY DISCLAIM ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.

GENERAL LIABILITY RELEASE/FORCE MAJEURE

Acceptance of the Prize constitutes Winner’s permission for ADD to use Winner’s name, photograph, likeness, voice, biographical information, statements and address (city and state). By participating or accepting the Prize, Winner hereby releases, discharges and covenants not to sue ADD, Celsius Holdings Inc. (“Celsius”), and any of their affiliates, subsidiaries, predecessors, successors in interest, assigns, officers, directors, shareholders, employees and agents, past and present, in any and all capacities (collectively, “Released Parties”), in respect of any and all claims, damages, charges, injuries, losses, proceedings, suits, actions (including, but not limited to, tort actions, product liability actions, wrongful death actions, warranty actions, breach of contract actions, privacy and defamation actions, misappropriation of likeness actions, loss of consortium claims, etc.), expenses and attorney fees (“Claims”) that Winner or anyone on Winner’s behalf (including, but not limited to, Winner’s heirs, representatives or next of kin) have or might have for any death, injury, damage or claimed injury or damage, arising out of, involving or relating to Winner’s participation in the Contest, including, but not limited to, any claim that the act or omission complained of was caused in whole or in part by the strict liability or negligence in any form of the Released Parties (including use of the Prize). Winner further agrees to indemnify, hold harmless and defend the Released Parties in any action or proceeding from and against all Claims, expenses and attorney fees, that Winner or anyone on Winner’s behalf (including, but not limited to, Winner’s heirs, representatives or next of kin) have or might have for any death, injury, damage or claimed injury or damage, arising out of, involving or relating to Winner’s participation in the Contest, use of the Prizes, or for Winner’s failure to comply with the terms hereof. This agreement to indemnify, hold harmless and defend applies even if the act or omission complained of was allegedly caused in whole or in part by the strict liability or negligence in any form of the Released Parties. Released Parties assume no responsibility for any damage to a Winner’s or any other person’s computer system or wireless phone which is occasioned by participating in the Contest, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Released Parties are not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due submissions or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. ADD reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Contest, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Contest, or to annoy, abuse, threaten or harass any other person, and ADD reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted. ADD reserves the right to modify, extend, suspend or terminate the Contest if it determines, in its sole discretion, that the Contest is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond ADD’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Contest as contemplated herein. In the event ADD is prevented from awarding prizes or continuing with the Contest as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis (e.g., SARS), order of any court or jurisdiction, or other cause not reasonably within ADD’s control (each a “Force Majeure” event or occurrence), then
ADD shall have the right to modify, suspend, or terminate the Contest. If the Contest is terminated before its designated end date, ADD will (if possible) select winners in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. Only the type of prizes described in these Official Rules will be awarded. If, for any reason, more bona fide winners come forward seeking to claim prizes in excess of the number of each type of prize set forth in these Official Rules, the winners, or remaining winners, as the case may be, of the advertised number of prizes available in the prize category in question may be selected in a random drawing from among all persons making purportedly valid claims for such prize(s). Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by a duly authorized representative of ADD. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

GOVERNING LAW/JURISDICTION

ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THERIGHTS AND OBLIGATIONS OF ENTRANTS OR ADD IN CONNECTION WITH THE CONTEST SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF CALIFORNIA WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY.

ARBITRATION PROVISION

By participating in this Contest, each entrant agrees that any and all disputes the entrant may have with, or claims entrant may have against, the ADD relating to, arising out of or connected in any way with (i) the Contest, (ii) the awarding or redemption of the Prize, and/or (iii) the determination of the scope or applicability of this agreement to arbitrate, will be resolved individually and exclusively by final and binding arbitration administered by JAMS (the “Forum”) and conducted before a sole arbitrator pursuant to JAMS Streamlined Arbitration Rules. The arbitration shall be held in Los Angeles County, California. The arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the applicable participant may have entered into in connection with the Contest. There shall be no authority for any claims to be arbitrated on a class or representative basis; arbitration can decide only the participant’s and/or ADD’s individual claims and the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated. The arbitrator shall not have the power to award punitive damages against the participant or ADD. If any part of this Arbitration Provision is deemed to be invalid or otherwise unenforceable or illegal, the balance of this Arbitration Provision shall remain in effect and shall be construed in accordance with its terms as if the invalid or illegal provision were not contained herein.

Celsius is not a sponsor of this Contest and are not responsible for the collection, submission, or processing of entries, the administration of the Contest, or selection of winners.

Request for the Name of the Winner and Official Rules: For the name of the Winner and/or Official Rules, send a self-addressed stamped envelope to: _________ All requests for a copy of these Official Rules and for the names of the Winner must be made by _________, 2015. Please note on the front left-hand corner of your outer envelope whether you are requesting “Official Rules” or the name of the “Winner”.

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