Shared Passion Leads to a New Partnership and New Direction
After the announcement earlier this week of our new partnership with legendary fitness expert Tony Little Drug Store News explored the implications of this new direction for the Celsius brand. As noted by DSN Mr. Little will serve as our new Fitness Ambassador to build brand awareness based on the unique features of this revolutionary fitness beverage. Under the leadership of President and CEO Gerry David we have embarked upon an exciting new strategy including plans to engage and inspire current and potential Celsius drinkers through traditional and digital marketing methods. Tony Little with decades of experience and credibility in the industry and the passion for inspiring people to better health that he shares with us here at Celsius will be an integral part of these strategies.
FITNESS ICON TONY LITTLE SIGNS ON WITH CELSIUS HOLDINGS AS BRAND AMBASSADOR
JUNE 27 2012 | BY MICHAEL JOHNSEN
BOCA RATON Fla. — Celsius Holdings on Monday welcomed Tony Little worldwide fitness icon and Fitness Hall of Fame Inductee. According to the company Little has been brought onboard to help further establish Celsius as a breakthrough fitness beverage and highlight the product’s one-of-a-kind features in upcoming marketing initiatives as Celsius' official Fitness Ambassador.
“Tony's partnership with Celsius will have a direct global impact on Celsius brand awareness as our Fitness Ambassador” stated Gerry David president and CEO of Celsius. “I love the idea that Celsius is a drink that burns calories while providing you with healthy energy" Little said. "I drink Celsius before my workouts and can truly feel the benefits. … As I used Celsius it became clear that this was a product that I wanted to recommend and a company that I wanted to be a part of.”
Little has encouraged more than 45 million customers in more than 80 countries to lead a more active and healthy lifestyle while generating more than $4 billion in revenue. Inducted into the Fitness Hall of Fame in 2006 Little's reputation and voice is a trusted one within the fitness and wellness industry making him an ideal partner for the Celsius brand the company stated.
Celsius is a "negative-calorie fitness drink." Citing multiple clinical studies Celsius noted that drinking Celsius before exercise has been proven to help burn up to 100 calories per serving boost metabolism reduce body fat increase endurance and provide energy. It comes in seven flavors carbonated and noncarbonated and also in powder-stick packets that can be mixed with water. Celsius contains no sugar no high-fructose corn syrup aspartame artificial preservatives flavors or colors and is low in sodium.
As the voice of the retail drug industry for over seventy years Drug Store News is the leading print and online publication covering the business of retail pharmacy. We are happy to share this news and the new direction of Celsius with DSN readers. Watch for exciting developments surrounding Celsius fitness beverage…yet to come.
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