BURN CALORIES, NOT GAS WITH CELSIUS!

Delray Beach, FL September 3, 2008 – Celsius (www.celsius.com), the original calorie burner, is proud to be the official beverage sponsor of the Green Power Sports Tour. For the third straight year, San Diego-based freelance sports writer Joe Connor will visit more than 100 sporting venues in almost as many days in a 1984 Mercedes running on biodiesel and vegetable oil as part of the “WaveBox Portable Microwave Green Power Sports Tour” (www.greenpowersportstour.com) to raise awareness of renewable energy. Connor showcases the car during tailgating before football games, or on the main concourse of other sporting venues like baseball, basketball and hockey. The four-month tour will visit more than 25 states, plus British Columbia, from Aug. 22 to Dec. 31, 2008, logging approximately 20,000 miles.

Joe will be sampling Celsius to thousands of sports fans and sharing with them how Celsius really works to burn calories – up to 100 calories or more per can! “It’s going to be awesome to have a ton of Celsius in my backseat that I’ll be able to enjoy and share with fans during tailgating!” He adds, “This is a great opportunity to get Celsius in the hands of thirsty consumers looking to burn calories, not gas, including me.”

Most drinks only say what they do for you, but the calorie burning Celsius® continues to back their brand with science. The scientifically-formulated, calorie burning beverage has been shown to not only burn up to 100 or more calories per can, but also enhance the benefits of moderate exercise. Naturally refreshing Celsius® contains no sugar, no preservatives, no high fructose corn syrup, no aspartame and very low sodium. Celsius® is available in five great tasting sparkling flavors: Cola, Orange, Wild Berry, Lemon-lime and Ginger Ale and now two new green tea flavors: Raspberry Acai and Peach Mango.

Celsius® drinks are powered by Metaboost™, a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C scientifically shown to raise metabolism over a three-hour period. Consuming Celsius® results in a sustained calorie burn while keeping you energized.

For samples and interview requests, please contact Kim Morgan at (561)
750-9800 x233 or kmorgan@transmediagroup.com

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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