The La Roootaaa is a series of 8 Mountain Biking events that take place yearly from February through December in South Florida. It consists of different categories ranging from Kids to “Grand Masters Sport”, which are for the more advanced riders. Participants are faced with challenges such as steep hills, loose rocks, thick tree roots, and other racers. Before the event, there was a short briefing reminding racers about the rules and safety, and Celsius was presented with the opportunity to get on the PA and educate everyone about Celsius. This sparked an immediate interest and the tent was swarmed with people within seconds!
Marlon with Down2Earth introducing Celsius to all of the racers and spectators.
These two gentlemen just happened to be in the park and stumbled upon the event. They were very excited to receive a free can of Celsius even though they were not participating and they were very surprised at how great all the flavors tasted.