Press

Delray Beach, FL—August 19, 2009— Celsius Holdings, Inc. (OTCBB:CSUH.OB) announced today that Celsius^®, the original calorie burning beverage, has added the prestigious Wright Wisner beverage distributor serving retailers in New York state. Wright Wisner Distribution Group includes Wright Wisner Distributing, CH Wright and BE Wright.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories and more by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a work out may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Wright Wisner will carry three popular Celsius flavors, sparkling Orange, Green Tea Peach Mango and Raspberry Acai. Celsius will support the retailers with radio ads in Northwest New York State.

Dick McGee, President of Field Operations of Celsius, says, “We are thrilled to be carried by Wright Wisner Distribution Group, a very well-known and respected distribution group in Northwest New York.”

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium — a healthier alternative to energy drinks and other sugary-sweet beverages. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™ that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc., is dedicated to providing healthier, everyday refreshment through science and innovation.  Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact Info:

Kim Morgan (561) 750-9800 x233 or kmorgan@transmediagroup.com

Jan Norelid (866) 4-CELSIUS or jnorelid@celsius.com

Source: Celsius Holdings, Inc.