Press

The latest addition expands calorie burning benefits into a non-carbonated option with ready-to-drink teas -- Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai,
available in September 2008.

July 31, 2008 – Delray Beach, FL – Celsius Holdings, Inc. (OTC BB: CSUH.OB) announced today Celsius®, the original calorie burning beverage, now introduces two Green Teas: Peach Mango and Raspberry Acai. Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai offer the same benefits and great taste as sparkling Celsius, which burn up to 100 calories or more per can, by raising metabolism over a 3-hour period generating increased energy and alertness.
Ready-to-drink (RTD) Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai have been created to meet the consumers’ increasing awareness of the many health benefits that Green Teas offer. RTD teas are a $7.4 billion beverage category growing at 30% over the past year and expected to reach $15 billion by 2012.
According to Irina Lorenzi, Vice President of Innovation for Celsius, “Today, people want more out of their beverages. We want health, we want function and we want good flavor. Celsius Green Teas offer a non-carbonated choice for those consumers looking to burn calories. We chose the peach mango and raspberry acai flavors because of their high appeal among target consumers.” Ms. Lorenzi added, “As part of our vision to grow the calorie burning category we have taken our proven formula beyond sparkling to green teas. In coming weeks, we look forward to announce the launch plan of our major chains and retailers.”
The Celsius® Green Teas are powered by Metaboost™, the same active ingredients in sparkling Celsius -- a proprietary blend of Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.
Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai contain no sugar, no preservatives, no benzoates, no HFCS, no artificial flavors, no artificial colors, no aspartame, and have very low sodium.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward looking in nature (within the meaning of the Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC. 

Contact Info:
Investor:
Jan Norelid 866 4-CELSIUS;
jnorelid@celsius.com
Media:
Kim Morgan at (561) 750-9800 x233
kmorgan@transmediagroup.com