Press

BURN CALORIES, NOT GAS WITH CELSIUS!

Delray Beach, FL September 3, 2008 – Celsius (www.celsius.com), the
original calorie burner, is proud to be the official beverage sponsor of the Green
Power Sports Tour. For the third straight year, San Diego-based freelance sports
writer Joe Connor will visit more than 100 sporting venues in almost as many
days in a 1984 Mercedes running on biodiesel and vegetable oil as part of the
“WaveBox Portable Microwave Green Power Sports Tour”

(www.greenpowersportstour.com) to raise awareness of renewable energy.
Connor showcases the car during tailgating before football games, or on the main
concourse of other sporting venues like baseball, basketball and hockey. The
four-month tour will visit more than 25 states, plus British Columbia, from Aug. 22
to Dec. 31, 2008, logging approximately 20,000 miles.

Joe will be sampling Celsius to thousands of sports fans and sharing with
them how Celsius really works to burn calories – up to 100 calories or more per
can! “It’s going to be awesome to have a ton of Celsius in my backseat that I’ll be
able to enjoy and share with fans during tailgating!” He adds, “This is a great
opportunity to get Celsius in the hands of thirsty consumers looking to burn
calories, not gas, including me.”

Most drinks only say what they do for you, but the calorie burning Celsius®
continues to back their brand with science. The scientifically-formulated, calorie
burning beverage has been shown to not only burn up to 100 or more calories per
can, but also enhance the benefits of moderate exercise. Naturally refreshing
Celsius® contains no sugar, no preservatives, no high fructose corn syrup, no
aspartame and very low sodium. Celsius® is available in five great tasting
sparkling flavors: Cola, Orange, Wild Berry, Lemon-lime and Ginger Ale and now
two new green tea flavors: Raspberry Acai and Peach Mango.

Celsius® drinks are powered by Metaboost™, a proprietary blend of
ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium,
Chromium, B Vitamins and Vitamin C scientifically shown to raise metabolism
over a three-hour period. Consuming Celsius® results in a sustained calorie burn
while keeping you energized.

For samples and interview requests, please contact Kim Morgan at (561)
750-9800 x233 or kmorgan@transmediagroup.com