TheHotSpot

July 2009

Celsius Sponsors New England Sand Sculpting Festival

The New England Sand Sculpting Festival brings an estimated 250,000 people to the annual event held in Revere Beach, MA.  Eight master sculptors from around the country competed for a share in $18,000 and the chance to place in the prestigious contest.

Celsius was more than happy to provide some cool, calorie burning refreshment during the competition.  As you can see in the photo above, the crowd really enjoyed it.  Proceeds from the festival go to support the Revere Beach Partnership, which works to sustain the areas historic and natural characteristics.  The revitalization is volunteer based and promotes recreational activities and awareness for America's first public beach.

Beleve it or not these sculptures are made from just sand and water. To see some more pictures of the sculptures and festivities check out boston.com's gallery.

 

Celsius Sponsors Good Sports Home Run Derby

(Above New England Patriots kicker Stephen Gostkowsk, winner of the derby)

Celsius was more than happy to sponsor the Good Sports Celebrity Home Run Derby in Lowell, MA this past weekend.  Members from Various Boston sports organizations like the Patriots, Red Sox, Bruins and Breakers joined together to raise money for the organization.
Good Sports mission is to increase youth participation in sports, fitness, and recreational programs by targeting one of major obstacles limiting participation:  access to sports equipment.  Since 2003 Good Sports has, provided more than $3.8 million worth of equipment and served nearly 600 youth programs which have impacted over 180,000 kids.
 

Competitors in the contest included Patriots Tully Banta-Cain and Christian Fauria (enjoying a pre game Celsius above), Bruins Lyndon Byers and Andy Brickley (NESN), Celtic Bill Walker, WEEI personality Mike Adams, NESN anchor desk personality Cole Wright, and the stars of the Biggest Loser reality series, Mark and Jay Kruger.  New England Patriots kicker Stephen Gostkowski was the winner of the derby by smashing over 30 home runs.

Tags: Events

Celsius and Katie Holmes in People

Fresh out of People Magazine Online comes news that Katie Holmes is drinking Celsius offstage at rehearsals for her performance on Fox's "So You Think You Can Dance".  The performance, scheduled to air tonight, will introduce her new charity, the Dizzy Feet Foundation, who's mission is to support, improve and increase access to dance education in the United States.  We know Katie has been a fan of Celsius for quite some time, using it to stay in shape, and we're happy to see People report on it.

We're happy to help Katie get through those long rehearsals by doing more than just burning calories and sustaining energy.  When consumed before a workout (and anyone who has ever gotten on the dance floor knows what a workout it can be) Celsius actually helps promote fat loss, muscle gains and increases endurance.  It's true!  Take a look at our Science page for the clinical studies performed.

To check out People's "The Fit 5: Tips to Feel (and Look) Like a Star" Click Here

Good luck tonight Katie!

Tags: Celebrity

Celsius Reports Increased Revenue

Hot off the press release section comes some company financial news.  Revenue for the second quarter increased 16.6% over the same period last year.  We are very excited about this news and are looking forward to more first orders being placed in the coming months. 

Celsius CEO Steve Haley will be interviewed live on the financial website InvestmentNation this coming Tuesday July 28 at 6pm EST.  Steve will be discussing the progress and plans of Celsius.  This will be a great opportunity for investors and to learn more about our company and vision.

InvestmentNation is a forum for new and experienced investors to share and gather information in a professional environment. If you would like to be a part of this event visit the Celsius Holdings message board on InvestmentNation by clicking Here.

Click Here to read the full release.

Tags: News

Celsius Available in 7-11 Nationwide Starting Mid August

Hot off the press comes some great news today.  Celsius will be distributed in 7-11 stores nationwide.

Janice Haley, co founder of Celsius was quoted in the release:

"7-Eleven represents a significant milestone for Celsius in that it adds distribution with a leader in the convenience channel, increasing the consumers’ access beyond existing channels of grocery, drug, nutritional stores, and gyms. Adding 7-Eleven is advantageous as we broaden our focus and presence on a national level. Celsius should appear with an affordable retail price for functional beverages with a suggested retail price of $1.99"

We are very excited to help burn calories across the country and move our ditribution forward.  What's next for Celsius?  We can't tell you yet but keep checking back here for all the latest!

Click Here for the Full Release

Tags: News

Celsius Green Tea Chosen As Finalist In 2009 CSP Retailer Choice Best New Products Contest

CSP, the leading convenience store industry publication has selected Celsius' calorie burning Raspberry Acai Green Tea to compete for their Retailer Choice Best New Product Contest.  Recognizing the importance of innovative new products in the marketplace, CSP has deemed calorie burning Celsius one of the best. An honor we're glad to receive.

While voting is only open to retailers, we will be posting a link on the site when it begins July 20th.  As a finalist, Celsius will be featured in the October issue of CSP magazine and we will let everyone know the results of the contest.

Tags: News

Celsius Featured in Studio Monthly

Celsius tapped Walker/Fitzgibbon to produce a series of commercials for us, and their process was featured in Studio Monthly Magazine.  Studio Monthly focuses on industry news and techniques and featured the production process of our latest commercial.  The all-digital RED camera that was used in the shoot is leading an innovative new way of creating media.  The RED shoots in high definition and allows the production process to be streamlined, enabling for fast, high quality results.

For all the details visit www.studiomonthly.com and watch the behind the scenes making of version below.

Tags: Video

Celsius radio spot on WKCI New Haven

Melissa Chase from WKCI in New Haven really sounds like she's been enjoying Celsius.  According to her, it's the secret weapon to getting in shape this summer!  If you're in the area check our store locator to see where you can pick some up or use our Buy Now link and order online.

Tags: Audio

Celsius Featured on Over 60 NBC Affiliates!

NBC Miami stopped by the Celsius office to do a spot on us and it's been getting exposure nationwide.  See how Celsius aided in one man’s fitness goals to losing 20% body fat, 8 inches off of his waist and 60lbs!  Researchers and nutritionists also discuss the health benefits of the blend of ingredients that make Celsius so effective.

Tags: Video

Celsius Featured on Telemundo Miami!

Celsius was recently featured on Telemundo in Miami.  Taste tested on camera by two gym members, they noted enjoying the taste as well as the lack of preservatives. Muy Bien!

Tags: Video

Enjoy the Great Taste of Burning Calories!  Healthy everyday refreshment, scientifically shown to burn 100 calories and more per serving by raising metabolism.  Provides sustained energy.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
© Copyright 2009 Celsius Inc. All Rights Reserved.