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TheHotSpot
News
Celsius Wins CSP Best New Functional Beverage Award For 2009!
September 24, 2009 - 4:55pm
Celsius Green Tea Raspberry Acai was the winner of the Functional Beverage Category of the 2009 CSP Retailer Choice Best New Product Awards. We want to thank everyone who voted for us in the retailer sector and are happy to be part of the products you offer. Celsius last won the award in 2006 with our sparkling variety of calorie burning drinks.
Recognizing the importance of innovative new products in the marketplace, CSP has deemed calorie burning Celsius one of the best. An honor we're glad to receive. CSP will also feature Celsius coverage on their website and print issues as well as visibility at the NACS Show (National Association of Convenience Stores)
Celsius at The Emmys and a New Investor Relations Site
September 23, 2009 - 4:43pmIf you didn't catch our Twitter or Facebook updates from earlier today, Life.com has some great pictures of our booth at the HBO Luxury Lounge. Neil Patrick Harris, Ricky Gervais and Jorge Garcia were just a few of the celebrities that got an energy boost and burned calories from Celsius over the course of the event. The HBO Luxury Lounge was held in the Four Seasons Hotel in Beverly Hills during the weekend of the 61st Primetime Emmy Awards. We will have more photos on The HotSpot soon as well as a post or 2 recapping our experience at the event. To view the photos Click Here.
We have also launched a new Investor Relations site in partnership with Thomson Reuters. Investor.celsius.com provides an excellent resource for current and future shareholders to keep track of important financial information. Click the Investor link on the bottom navigation menu to explore.
New Celsius Print Ad Runs in New Issue of US Weekly
September 18, 2009 - 4:35pm
As part of our latest advertising initiatives Celsius is running our latest print ad in this weeks issue of Us Weekly. Go out and grab an issue that examines celebrities that grab headlines like Kanye West and Taylor Swift, to remembering the life of Patrick Swayze.
Keep up with our Emmy coverage this weekend by following us on twitter at twitter.com/celsiusofficial and www.twitter.com/celsiusdrink.
Celsius Part Of HBO Luxury Lounge for the Prime Time Emmys
September 17, 2009 - 4:43pm
We are very pleased to not only be part of the HBO Luxury Lounge for the 2009 Prime Time Emmys, but to also be giving you the inside scoop via our twitter account.
We will also be posting updates on the HotSpot as well to give you a look at the events leading up to the awards with pictures and maybe even some video of celebrities enjoying the calorie burning goodness of Celsius.
New Celsius TV Spots to Hit Nationwide Next Week!
September 10, 2009 - 12:19pm
Here's just a taste of our new 15 and 30 second ads that will be on appearing on cable networks across the country starting next week. These new ads really reach across the broad spectrum of people who enjoy Celsius to boost metabolism, enhance their fitness goals and those looking for a healthy alternative to energy drinks. Oh and there is that advantage of burning 100 calories per serving and sustaining energy without the crash.
Here are a few more pictures to hold you over until next week. Let us know what you think in the comments section.
Celsius Ad in US Weekly!
September 4, 2009 - 5:06pm
Mom's to be Kourtney Kardashian and Kendra Baskett gracing the cover helped to sell out issues nationwide. We will also be placing ads in the fashion week and Emmy issues (where we will be part of HBO's gifting suite). We'll give you the scoop on Miami fashion week and the Emmy's too right here on the HotSpot.
Speaking of which, next week will have some really great news for you so be sure to subscribe to our RSS feed to stay in the know about your favorite calorie burning beverage.
Celsius Stands Out in Muscle and Fitness Peer Review
August 17, 2009 - 5:09pm
The October issue of Muscle and Fitness magazine not only discussed the benefits of the ingredients in Celsius, but also discussed the importance of full research studies in the arena of functional and energy drinks.
According to Muscle and Fitness the ingredients you want to look for in an energy packed functional drink happen to be what makes up a serving of Celsius. Taurine, Caffeine, B Vitamins, Ginger, Green Tea (with EGCG) and Niacin all play critical roles in boosting metabolism, alertness and physical performance during workouts. Celsius drinks also stand out over the field of energy drinks in that the individual ingredients aren't just scientifically proven, but the Celsius formula itself has undergone 4 clinical studies.
Energy drinks are criticized for their lack of health and safety data while Celsius makes our clinical studies publicly available. Lead investigator Chris Lockwood says in the article that not only was the drink incredibly safe in tests, but the group drinking Celsius daily experienced a significantly greater cardiorespiratory and performance benefit than those taking the placebo.
Look for the October issue of Muscle and Fitness on newstands soon.
Celsius become the Official Calorie Burning Drink of Florida Panthers
August 11, 2009 - 12:12pm
We are thrilled to be an official partner of the Florida Panthers and Bank Atlantic Center here in South Florida. Be on the lookout for pictures and recaps of your favorite calorie burning, energy drink alternative at games and other events in the coming months.
The Bank Atlantic Center home to more than 200 events annually and the Florida Panthers Hockey Club, the arena welcomes over 2 million visitors a year. Celius will be available at concession areas including food courts, the ADT Club, the AvMed All-Star Café, the Patron Tequila Platinum Club, and at incredible ICE skating facility in Coral Springs. We will also be the sponsors of Florida Panthers Ladies’ Nights.
Jeff Perlman, Chief Operating Officer at Celsius says, “We are extremely proud to be a part of the Florida Panthers family and to be a part of all of the exciting events happening at BankAtlantic Center. This is an exciting time for Celsius as we grow distribution and awareness. Our partnership with SSE (Sunrise Sports and Entertainment) enables us to reach the dynamic South Florida market and support the growing number of retailers who believe in our brand."
Celsius Reports Increased Revenue
July 23, 2009 - 12:32pm
Hot off the press release section comes some company financial news. Revenue for the second quarter increased 16.6% over the same period last year. We are very excited about this news and are looking forward to more first orders being placed in the coming months.
Celsius CEO Steve Haley will be interviewed live on the financial website InvestmentNation this coming Tuesday July 28 at 6pm EST. Steve will be discussing the progress and plans of Celsius. This will be a great opportunity for investors and to learn more about our company and vision.
InvestmentNation is a forum for new and experienced investors to share and gather information in a professional environment. If you would like to be a part of this event visit the Celsius Holdings message board on InvestmentNation by clicking Here.
Celsius Available in 7-11 Nationwide Starting Mid August
July 16, 2009 - 4:40pmHot off the press comes some great news today. Celsius will be distributed in 7-11 stores nationwide.
Janice Haley, co founder of Celsius was quoted in the release:
"7-Eleven represents a significant milestone for Celsius in that it adds distribution with a leader in the convenience channel, increasing the consumers’ access beyond existing channels of grocery, drug, nutritional stores, and gyms. Adding 7-Eleven is advantageous as we broaden our focus and presence on a national level. Celsius should appear with an affordable retail price for functional beverages with a suggested retail price of $1.99"
We are very excited to help burn calories across the country and move our ditribution forward. What's next for Celsius? We can't tell you yet but keep checking back here for all the latest!
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Enjoy the Great Taste of Burning Calories! Healthy everyday refreshment, scientifically shown to burn 100 calories and more per serving by raising metabolism. Provides sustained energy.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
© Copyright 2009 Celsius Inc. All Rights Reserved.