TheHotSpot

Celsius Powder Packets Make a Splash With Industry

The impact of powders and stick packets is a fast growing trend in the beverage world.  Celsius Stick Packets were awarded BevNets Best New Powder in 2009 and are featured heavily in Beverage Spectrums spotlight article on the powder concept.  The hottest beverage in the stores right now might not be a beverage at all.... we're talking about single-serve powdered drink mixes.

Celsius CEO Steve Haley says, "For us, being in the functional beverage world, you've built a refreshment brand, but you need to keep delivering the functionality, and you're evolving the delivery system."

Click the links below for the entire story By Jeffrey Klineman:

Tags: News

Celsius Available at Walmart, Publix and Sams Club Locations

Celsius is very excited to add these new stores to our distribution, take a look at the following links on our Press Page.

Celsius Now Available in Walmart

Celsius Now Available in Publix Super Markets

Celsius Now Available in Sam’s Clubs

To find celsius near you please visit our Store Locator

Tags: News

New Celsius Radio Spots Hit The Air This Month!

Celsius is Your Ultimate Fitness Partner!  Take a listen to our latest radio spots and  let us know what you think in the comments section.

Tags: Audio

Celsius Featured on Forbes.com

Forbes.com has featured Celsius in their "Do Nothing, Low-Cost Ways To Lose Weight" in their ForbesWoman section.  ForbesWoman launched in May 2009 and provides savvy personal shopping and well-connected concierge expertise as well as offers insight into the successes, challenges and rewards unique to senior female executives.

Check it out here at Forbes.com.

Tags: News

New Celsius TV Spots Ready to Hit The Airwaves!

Our latest commercials that will begin Airing in May 2010.

Tags: Video

Celsius Rings Opening Bell at NASDAQ

Here are a few pictures that we got from the days events and sampling at the NASDAQ in Times Square.  It was a lot of fun (we recapped most of it at www.twitter.com/celsiusofficial) and Celsius was well received.  More pictures and video soon!

Tags: News

Ultimate Fitness Radio Spots Hit The Air!

To promote our new site www.ultimatefitnesspartner.com we have some brand new radio spots hitting nationwide.  Take a listen and let us know what you think in our comment section below.

Register today and get a coupon for $3 off!

Tags: Audio

Celsius featured on San Diego Living!

Can't See The Video? Click Here

"It’s that time of year again, Holiday pounds need to come off and the battle to lose the weight begins. For many the thought of diet and exercise can be daunting and the statistics are staggering. More than one third of U.S. adults—more than 72 million people—are obese and since 1980, obesity rates for adults have doubled.

Despite this seemingly dismal outlook, more and more consumers are starting to take an active role with their health and fitness in order to avoid being included as an obesity statistic. Chief Researcher of the study, Jeffrey R. Stout, PhD., discusses the best ways and hard facts of what it takes to shed and keep off those pounds. He also talks about a landmark new study conducted by his team, showing that drinking Celsius, which is a functional beverage, prior to exercise showed a significant reduction in fat when combined with exercise.

The 10-week study consisted of 5 days a week of moderate exercise and compared participants who drank one, single 12 oz serving of Celsius prior to moderate exercise and once daily on weekends, with those who did moderate exercise only without drinking Celsius. The study was presented at the American College of Nutrition and was published in the Journal of Strength and Conditioning Research. Those drinking Celsius prior to moderate exercise had the following benefits:
- 78% greater fat loss
- 114% greater decrease in percent body fat
- 79% greater endurance performance
- 32% greater resistance to fatigue (increased energy)
- 5.5 lbs of fat loss"

Tags: News

Celsius Sixth Clinical Study is HUGE!

Our 6th clinical study shows that drinking Celsius fifteen minutes prior to moderate exercise may stimulate the fat burning mechanism in previously sedentary adult men that begin a moderate exercise regimen. The 10-week study of 37 college-age men consisted of 5 days a week of moderate exercise and compared participants who consumed one single 12 oz can of Celsius 15 minutes prior to moderate exercise, with participants who did moderate exercise only.

The Celsius group on average experienced the following benefits:
• 78% greater fat loss
• 114% greater decrease in percent body fat
• 79% greater endurance performance
• 32% greater resistance to fatigue (increased energy)
• 5.5 lbs of fat loss

To view the entire study visit our Science Page.

With the release of this study we are thrilled to launch our new campaign- “Your Ultimate Fitness Partner”. This campaign will continue over the next couple months with national print, radio, broadcast TV and our new online campaign- Ultimate Workout Challenge. Please check out www.ultimatefitnesspartner.com for more information on the sweepstakes and register for updates.

 

Tags: News

Celsius Makes a Splash at IHRSA Show

Celsius was proud to be part of this year's IHRSA Show(International Health Racquet and Sports Club Association).  We met many wonderful people at the show and were lucky to have Larry English of the San Diego Chargers on hand to greet visitors to the booth.  Celebrity Trainer and Boxing Champion Danny Musico swung by as well.  Thanks to everyone involved that made this appearance such a success!

Tags: Events

†In a study of 60 healthy college-aged men and women, 100 calories represents the average calories burned over three hours for those participants consuming a single serving of Celsius®. Celsius® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Loss of fat mass, gain of muscle mass and improved endurance were benefits found for participants consuming a single serving of Celsius everyday and 15 minutes prior to exercise in a study using a 10-week moderate exercise program.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
© Copyright 2010 Celsius Inc. All Rights Reserved.