TriStar Motorsports NASCAR XFINITY Series Driver Blake Koch Set to Race against Hip-Hop Star Flo Rida to Promote Celsius® Flo Fusion that Accelerates Your Transformation

Exhibition Race to take place at Homestead-Miami Speedway to promote and showcase Celsius Flo Fusion and its benefits for consumers including 93% greater fat loss, improved cardio fitness and endurance, boosted metabolism and burning of an additional 100 calories per serving as well as accelerate transformation results along with any weight loss plan

Boca Raton, FL (January 13, 2014) – Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, is pleased to announce that TriStar Motorsports NASCAR XFINITY Series driver Blake Koch is challenging Grammy-nominated and multi-award winning Hip-Hop artist Flo Rida in a 10-lap exhibition race to promote Celsius’ Flo Fusion that accelerates your transformation.

The competition will take place on February 9th at Homestead-Miami Speedway located in Miami, Florida. As they battle to the finish line, Blake will be driving the No. 8 Celsius Flo Fusion car and Flo Rida will be racing alongside him in the No. 10 car. (Primary Sponsor to be announced)

“We are thrilled to have these health-centric brand ambassadors partaking in this opportunity to continue encouraging consumers to also live a healthy lifestyle and incorporate Celsius and Flo Fusion into their daily lives,” said Gerry David, CEO of Celsius Holdings. “This challenge shows that Celsius as a whole, the brand as well as its partners, has a unified mission of helping consumers accelerate their transformation and ultimately reach their health and weight loss goals.”

Using the same formula as your favorite Celsius products, the berry-flavored Flo Fusion that accelerates your transformation is powered by the scientifically tested calorie-burning MetaPlus® formula that is clinically proven to help consumers burn an additional 100 calories per serving, boost metabolism and experience 93% greater fat loss, improved cardio fitness and endurance.

“I am excited to actually get behind the wheel of the No. 10 car and race a professional driver”, says Flo Rida. “Blake and I are both so focused on fitness and living a healthy lifestyle, and we are proud to be a part of the Celsius team and to show our fans, through the race and fan contest, the amazing benefits Flo Fusion can have upon their fitness regimen.”

Blake Koch and Flo Rida will also be joined at the race by the winners of the Flo-Koch Challenge which is now live and was announced in the most recent issue of Sports Illustrated as well as through social media. Fans can enter to win at KFRACE.com and will get to experience the race as well as spend the day at the track as the personal guest of Flo Rida and Blake Koch. There will also be additional prizes to contestants including a can of Flo-Fusion and commemorative Flo-Koch cell phone case.
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“I am so excited to be racing against Flo Rida in February with the Celsius team to help promote Flo Fusion that accelerates your transformation at Homestead-Miami Speedway,” said Koch. “This will be a fun, competitive event where our fans will get to see us take part in a unique racing opportunity in hopes of encouraging each of them to experience the benefits of Celsius like we do.”

To learn more about the race and Flo-Fusion, visit kfrace.com.

Celsius is the world’s first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Five additional studies, including from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About TriStar Motorsports NC, LLC:
TriStar Motorsports NC, LLC currently fields Toyota Camry’s in the NASCAR XFINITY Series for Mike Bliss, Cale Conley, Blake Koch and David Starr. Located in Mooresville, North Carolina, TriStar Motorsports has competed in the NASCAR Nationwide Series since 2010; fielding cars for some of NASCAR’s top drivers including Tony Raines and Jason Keller .To find out more information about TriStar Motorsports please visit www.tristarmotorsportsnc.com, like us on Facebook and follow us on Twitter.

Forward-Looking Statements
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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†Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week published university clinical study in the Journal of International Society of Sports Nutrition with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Privacy Policy

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